The Fold is a creative studio shaping brand identities and experiences for hospitality, retail, and lifestyle-driven brands. We work as embedded creative partners, guiding strategy, design, and execution across every brand touchpoint. From identity and environment to the quieter, often overlooked moments that shape how a space feels, sounds, or even smells. Our approach is thoughtful and design-forward, ensuring each expression of a brand feels cohesive, intentional, and enduring.
WHO WE ARE
BRAND STRATEGY
VISUAL IDENTITY
CREATIVE DIRECTION
GRAPHIC DESIGN
EXPERIENTIAL CONCEPTING + DESIGN
WEBSITE DESIGN
WHAT WE DO
PHOTOGRAPHY
PRODUCT DESIGN + DEVELOPMENT
VISUAL MERCHANDISING
FULL-SERVICE BRAND MARKETING
ORGANIC AND PAID SOCIAL
EMAIL MARKETING
Visual Identity + Product Design + Packaging, Teaspoon*
Product Design, Teaspoon*
Visual Identity + Signage, Dallas Hair Club
Retail Merchandising, Montauk Yacht Club*
Visual Identity + Packaging, SEER Studio*
Visual Identity, The Vanderbilt*
Visual Identity + Uniform Design, Dallas Hair Club
Visual Identity, Shop SWOON*
OS&E Exploration (just for fun)
Pop Up Design + Retail Merchandising, Shop SWOON*
Visual Identity, Roux + Lucia*
Visual Identity + Packaging, SEER Studio*
Brand Marketing, Bird's Bookstore
Visual Identity, Shop Bardo*
Art Direction, Shop SWOON*You can reach us at hello@into-thefold.com
YOU CAN ALSO FIND US HERE
*In collaboration with SWOON, the studio